Welcome to RSQ® – the premium denim and apparel brand made for living life to the fullest. We create high-quality clothing that allows you to look and feel your best, no matter what adventures you pursue.
Our Roots and Revolution
The RSQ® brand was founded in 2002 with a simple mission in mind – to make premium denim accessible and affordable. We started out small, with just a handful of styles and washes. But we had big dreams from the beginning.
Our goal was to shake up the world of denim – to offer the fits, fabrics and finishes of high-end jeans at prices everyone could afford. We wanted to give customers that coveted designer look without the outrageous price tag.
And that sparked a revolution.
As a vertical brand, we design, develop, source and produce everything in-house. From denim fabrics woven at our very own mill to innovative garment finishes, every detail is carefully crafted under one roof. This gives us complete creative control and enables us to pass immense value directly onto you.
While our methods have evolved over the years, our commitment to quality and individuality remains unchanged. We’re constantly exploring new styles, reimagining iconic staples and pushing denim’s limits. Our passion for premium fabrics extends beyond just blue jeans too. We use the finest materials to create joggers, shorts, shirts, hoodies and everything in between.
Today, the RSQ® collection offers hundreds of items for men, women and kids. And thanks to our accessible prices, we’ve helped millions of customers worldwide find the perfect pair of jeans and so much more.
Made for Living
Life is meant for living. It’s meant for making memories, chasing dreams and exploring all its possibilities. RSQ® embraces this spirit wholeheartedly. Our clothing is designed to support you through every adventure.
Innovative Fabrics
Every RSQ® garment starts with innovation from the ground up. We use cutting-edge fabrics and washes to create styles that can keep up with your busy lifestyle.
Our denim features advanced stretch technology for superior comfort and range of motion. From skinny and baggy jeans to cargo pants and joggers, all our bottoms move with you.
And our exclusive DuraSoft® fabric takes this even further. This innovative cotton blend has an impossibly soft feel right out of the bag. It’s lightweight and breathable too.
Throughout our collection, you’ll discover advanced fabrics that are durable, flexible and designed for performance. So whether you’re crossing the globe or just running errands, RSQ® has you covered.
Flattering Fits
Of course, the fit has to be just right. Our designers pay meticulous attention to silhouette and proportion. We carefully craft each style to be flattering and functional.
For our jeans, that means offering a range of rises, leg openings and stretch levels. From classic straight legs to slouchy boyfriend shapes and everything between, we’ve got all the fits to flatter your figure.
Beyond bottoms, our shirts, hoodies, jackets and more are tailored for the utmost comfort and mobility. We know how important it is for your clothing to move with you and never restrict your motion. You’ll find sleeve lengths, waistbands and lengths customized for function in every category.
Finishing Touches
Even the smallest details make a difference in daily wear. That’s why we go above and beyond with special garment finishes and treatments designed just for living life to the fullest.
- Built-in stretch – All our jeans and pants feature added stretch for increased comfort and flexibility. The exact percentage varies for the perfect balance in each style.
- 4-way stretch – For maximum mobility, key styles offer advanced 4-way stretch. This innovative fabric stretches easily in every direction.
- Twill fabric – From cargo pants and shorts to select jeans, this durable cotton twill construction is built to last. The signature diagonal ribbing also adds stylish depth.
- Resin rinses – For a luxuriously soft feel, we use specialty resin rinses on select jeans and joggers. This helps the fabric retain a brushed, almost suede-like texture wash after wash.
- Antimicrobial treatment – Where odor protection is a must, we treat fabrics with antimicrobial technology to prevent bacterial growth. Sweat-wicking activewear and workout gear feature this special finish.
- Wrinkle resistance – No time for ironing? We’ve got you covered. Shirts and bottoms with wrinkle resistance naturally release creases for a smooth look all day long.
- Moisture wicking – This high-performance finish quickly pulls moisture away from the body and promotes fast evaporation. Our athletic apparel features wicking technology to keep you cool and comfortable.
Designs for Every Personality
Even with the most innovative fabrics and perfect fits, we know no two people are alike. RSQ® offers a diverse range of styles so you can truly express your personal flair.
For denim, choose from different leg openings, waist styles, destructed details and modern washes. Our joggers come in everything from sleek solid colors to bold camo prints. Pants range from smart chinos to utility cargo styles and relaxed sweats.
Shirts run the gamut from timeless plaids to eye-catching graphics. Outerwear includes classic moto options, cool bombers, puffer coats and more. And our tees offer everything from classic crews to dropped shoulders, reflective details and tie-dye vibes.
No matter your personal style, RSQ® has the perfect pieces to show off your individuality while keeping you comfy all day long.
Our Commitment to People and the Planet
With great fabrics and apparel comes great responsibility. RSQ® takes our social and environmental impact seriously. We strive to honor people and protect the planet throughout our operations.
Empowering People
Every person deserves safe working conditions and fair wages. That’s why we abide by a strict ethical code across our facilities. We frequently audit all our factories to guarantee:
- Safe and comfortable working environments
- Fair compensation and regular employment
- No forced or child labor
- Compliance with local labor laws
By partnering with factories that share our values, we create opportunities for people worldwide. Our production facilities provide stable jobs that support local families and communities.
Sustainable Processes
Protecting our planet goes hand-in-hand with empowering its people. We aim to reduce waste and conserve resources at every stage:
- Eco-friendly fabrics – Our denim mill uses recycled water and reuses heat to cut consumption. We also work with sustainable cotton, recycled polyester and other earth-friendly fabrics.
- Water savers – Specialized equipment at our wash houses uses significantly less water and energy compared with conventional garment washing.
- Responsible chemical management – We follow a restricted substances list and treat wastewater to ensure chemicals are disposed of properly.
- Recycled hardware – Zippers, rivets, buttons and other hardware are made from recycled metals rather than virgin materials.
- Minimal packaging – Our distribution centers optimize packaging to avoid excess materials. We’re also transitioning to recycled poly bags.
Through big and small changes, we aim to reduce our environmental footprint across the entire supply chain. There’s always room for improvement, and we’re committed to doing our part for the planet.
Join Our Journey
The RSQ® story is still being written. With every new style, fabric and wash, we’re pushing boundaries and redefining premium apparel. This journey of imagination fuels our passion – and we want you to be a part of it.
Our clothing is designed to inspire confidence, empower self-expression and equip you for life’s greatest adventures. We take pride in creating apparel that’s accessible to all and sustainable from start to finish.
On behalf of the entire RSQ® team, thanks for joining us on this journey. We can’t wait to see where it takes us next!
Ready to explore the collection? Browse our latest styles for men, women and kids. And check back often – we’re constantly adding new pieces made for living life to the fullest.