At Lauren Conrad® Jeans, we believe that premium denim should be accessible, affordable, and made responsibly. That’s why we offer an extensive collection of high-quality jeans for women at a price point everyone can appreciate.
Founded in 2022 by entrepreneur and designer Lauren Conrad, our brand is dedicated to creating closet staples that are both fashion-forward and incredibly comfortable. Every pair of Lauren Conrad jeans is designed in Los Angeles and made from fabrics ethically sourced from around the world.
Our Story
Lauren Conrad has always had an eye for fashion and a passion for style. After rising to fame on the hit MTV reality shows Laguna Beach and The Hills, Lauren leveraged her success to launch her own fashion lines, including LC Lauren Conrad for Kohl’s and the vintage-inspired clothing brand Paper Crown.
In 2022, Lauren decided to pursue her dream of designing an affordable contemporary denim collection packed with the details she loves—like contouring waists, lengthening pockets, and ankle-skimming hems. The result is Lauren Conrad® Jeans, a line celebrating Lauren’s SoCal roots through quality washes, luxe fabrics, and flattering silhouettes designed for real life.
Designed in L.A., Made Responsibly
The Lauren Conrad design studio is based in Los Angeles, where our team sketches, samples, and perfects each style. We source premium denims globally, selecting super-soft fabrics with the perfect amount of stretch. And we partner with factories abroad committed to ethical manufacturing practices and safe working conditions.
Our Denim
The foundation of any great pair of jeans is premium denim. At Lauren Conrad® Jeans, we use only the finest fabrics, washes, and construction techniques to create jeans that sculpt your shape and stand the test of time.
Innovative Fabrics
Our denims are woven from organic cotton, recycled polyester, and state-of-the-art stretch fibers that retain their shape wear after wear. We work closely with our mills to develop exclusive custom fabrics you won’t find anywhere else.
Eco-Friendly Washes
Every pair of Lauren Conrad jeans boasts special finishes and vintage-inspired washes that give each style its distinctive attitude and character. We use Ozone technology washes and laser treatments that are gentler on the environment than traditional stonewashing and bleaching methods.
Flawless Construction
From the stitching to the rivets, every detail is crafted to perfection. Our jeans feature contour waistbands, rounded yoke pockets, and lengthened hems designed to lift and shape your silhouette. We also use premium metal hardware that won’t tarnish or corrode over time.
Our Fits
Finding the perfect fitting pair of jeans is all about honoring your unique proportions. That’s why we offer an inclusive range of fits designed to flatter every figure.
Skinny Jeans
Our skinny jeans come in classic and ankle lengths for a leg-lengthening look. Superstretch fabrics move with you while contouring your shape from hip to hem. Try our midrise styles for an everyday skinny jean or our super high-rise skinnies for tummy control and a streamlined silhouette.
Straight Leg Jeans
A versatile addition to any wardrobe, our straight leg jeans have a slim fit through the hip and thigh with a straight cut from knee to hem. This classic five-pocket style looks polished with blouses and casual with tees. We love it in crisp, dark washes.
Bootcut Jeans
Channel that effortless California vibe in our slim bootcut styles. Designed to be fitted through the hip and thigh with a subtle flare at the knee, these lightweight jean elongate your legs and pair perfectly with heels or wedges.
Flare Jeans
Make a seriously retro statement in our high-rise flare jeans. Cut to be closefitting at the hip with a dramatic wide flare from the thigh down, these eye-catching jeans balance and define your shape. Pair them with strappy heels and a silky cami for ’70s-inspired glam.
Wide Leg Jeans
Lounge in luxury with our wide leg styles. Crafted from super soft denim with an extreme flare leg, these laidback jeans look and feel like your favorite sweats but with a vintage denim vibe.
Our Commitment
At Lauren Conrad® Jeans, we believe high-quality denim should be responsibly made to minimize environmental impact. We also prioritize ethical labor practices and workplace safety. Here is how we put our values into action:
Sustainable Cotton
Over 50% of the cotton used in our jeans is organically grown, reducing the use of pesticides and fertilizers. We also use recycled polyester made from post-consumer plastic bottles.
Eco-Friendly Manufacturing
Our factories recycle water used in garment washes and employ technology that reduces energy consumption, chemical use, and waste. We never use dangerous sandblasting techniques.
Ethical Production
We partner with factories that provide fair wages, reasonable hours, and safe conditions for workers. We regularly audit facilities and require continuous improvement.
Charitable Partnerships
We donate a portion of profits to provide access to education and vocational training for women in underserved communities worldwide.
Whether you’re searching for the perfect high-waisted skinny, vintage wide leg, or everyday bootcut, you can feel good finding it at Lauren Conrad® Jeans. We can’t wait to become your new go-to denim destination!