At Kendall and Kylie®, we believe fashion is a means of creative self-expression. Our brand embodies youthful confidence and effortless style, inspired by our founders and namesakes, Kendall and Kylie Jenner.
Our Story
Kendall and Kylie Jenner launched their fashion brand in 2012 at the young ages of 16 and 14. Growing up under the spotlight as reality TV stars, the sisters developed a passion for fashion and dreamed of sharing their unique sense of style. With the support of their family, they began designing and selling a small collection of vintage-inspired handbags. The response was overwhelmingly positive, proving an enthusiasm for the Jenner sisters’ fashion perspective.
Encouraged by this warm reception, Kendall and Kylie expanded their product offerings to include contemporary ready-to-wear apparel and accessories. They brought their relaxed California vibe to pieces like jeans, dresses, swimwear, shoes, jewelry, and small leather goods. True to their digital-savvy generation, they also harnessed the power of social media to connect with fans worldwide. Their authenticity and trendsetting style quickly established Kendall and Kylie as a favorite brand of young fashionistas everywhere.
Today, the Kendall and Kylie collection includes trend-driven clothing, handbags, watches, jewelry, swimwear, shoes, and more. Kendall and Kylie continue to oversee all design and creative aspects to ensure every piece encompasses their cool confidence and signature styles. With over 17 million followers on Instagram, the sisters also remain highly involved as the faces of the brand. While Kendall has skyrocketed to international fame as a world-class supermodel, and Kylie has built a beauty empire with Kylie Cosmetics, their passion for fashion still runs deep. Kendall and Kylie® allows their shared love of style to shine.
Our Design Philosophy
The Kendall and Kylie aesthetic celebrates youthful spirit with a laidback Los Angeles vibe. Whether it’s distressed denim, slouchy boots, or statement jewelry, the collection embodies effortless cool. Key style influences include vintage, boho and California casual with feminine and flirty accents.
We design for the free-spirited go-getter who’s confident, fun and always ready for an adventure. She’s stylish yet easygoing, preferring a lived-in, relaxed look over fussy details. Easy tops, shorts and wrap dresses take her through warm sunny days, while moto jackets, knits and ankle boots kick in once the cool weather arrives. Signature touches like breezy camis, strappy heels and wide-brim hats add signature Kendall and Kylie flair.
Informed by the latest trends yet infused with timeless ease, the Kendall and Kylie look is versatile, wearable fashion. We use soft, lightweight fabrics designed for day-long comfort with flowing silhouettes that flatter different body types. Our denim features premium super stretch fabrics, slimming pockets and leg-lengthening washes. Custom hardware and embellishments add interest to basic pieces, while we honor the classics with our selection of perfect tees and tanks.
With Kendall and Kylie, look and feel your best in any situation – whether lounging at a beach bonfire, exploring downtown galleries, or out for a night of dancing. Our styles transition seamlessly from am to pm so you can live spontaneously without missing a beat.
Above all, we design for confidence. Kendall and Kylie fashion allows you to embrace your individuality, inspire self-love and empowerment.
Our Commitment to Quality
All Kendall and Kylie products are thoughtfully designed and produced to the highest standards of quality. We carefully select fabrics with fibers including super-soft cotton, lightweight crepe, buttery leather and stretch denim for optimal comfort, shape retention and durability.
Our clothing manufacturers follow strict industry guidelines on safety, working conditions and environmental impact. We partner with factories that demonstrate a strong commitment to ethical practices and transparency. By closely overseeing the production process from start to finish, we ensure all garments and accessories meet our rigorous quality criteria.
Each piece undergoes multiple quality assurance checks before leaving our facilities. Our hands-on approach enables us to maintain excellent craftsmanship and attention to detail from first sketch to final delivery.
Corporate Responsibility
Kendall and Kylie aim to drive positive change through ethical and sustainable business practices.
We actively seek partnerships with vendors who share our values. This includes fair treatment of workers, safe working conditions, strict testing protocols, and environmentally-friendly processes. We’re committed to reducing our environmental footprint across the supply chain through water conservation, renewable energy, reduced packaging waste and other initiatives.
The company culture champions inclusion, diversity and female empowerment. Women make up over half our leadership team, including our CEO, and employees have access to skills training, mentorship programs and continuing education.
Philanthropy is also woven into our brand values. Kendall and Kylie partner with organizations supporting children’s welfare, cancer research, LGBTQ+ rights and more. Company volunteers participate in outreach programs assisting disadvantaged youth. Through monetary donations and raising awareness, we strive to be an agent for social good.
The Kendall and Kylie Community
The Kendall + Kylie community is made up of fun, fearless fashionistas from around the world.
Our followers embrace individuality and authentic self-expression. They’re trendsetters, risk-takers, and dreamers who boldly make their own rules. Confidence and kindness act as guiding principles.
Social media allows us to foster an inclusive, supportive space for creativity and positivity. We regularly connect with our audience through Instagram, TikTok and Twitter to share style tips, behind-the-scenes content, and inspiration for living life to the fullest. Our engaged online community empowers girls and women to feel comfortable in their own skin.
Loyal customers become part of our extended family. We value feedback and regularly implement suggestions to improve our brand. Shoppers even have opportunities to collaborate on projects and events.
By lifting each other up, we cultivate an empowering community centered around self-love and unity. We believe fashion should make you feel uniquely you. Our clothes allow you to embrace your individuality and help you boldly take on the world while staying true to who you are. Join us and unleash your inner rockstar!
Shop With Us
Ready to unlock your inner rebel and find your signature Kendall + Kylie style? Shop the full collection today at kendallkylieshop.com and our retail partners worldwide.
Our online store makes it easy to get the latest Kylie and Kendall looks delivered right to your door. Browse new arrivals for this season’s top trends along with tried-and-true basics. Discover eye-catching dresses and jumpsuits for a night out, distressed jeans and off-the-shoulder tops for weekend vibes and everything needed to complete your wardrobe.
For inspiration, explore our digital lookbooks showcasing head-to-toe outfits. Read up on the Kylie + Kendall blog to stay ahead of upcoming collabs and style news.
With inclusive sizing, affordable prices and new drops every week, Kendall and Kylie offers effortless fashion made for you. We can’t wait to see your own authentic style shine through.
Join our fashion community by following @kendallandkylie on social media. Share your OOTDs and show us how you wear Kendall + Kylie pieces to reflect your one-of-a-kind essence. We strive to make confidence and self-love fashionable for all.