Welcome to Gianni Bini® – your premier destination for stunning shoes, boots, heels, dresses, sandals and purses. Our brand was founded in 1996 with a vision to provide women with beautiful, high-quality designer fashion at an accessible price point. Over the past 25+ years, we have stayed true to that vision while evolving into one of America’s favorite labels for affordable luxury footwear and apparel.
Our Story
The Gianni Bini® brand was launched in 1996 by a small team of passionate fashionistas based in New York City’s garment district. Led by founders Gianni and Bini, our initial collection consisted of a limited run of women’s dress shoes featuring Italian-crafted uppers and buttery soft leathers.
The response was immediate – women simply loved the elegant styling and exceptional comfort of Gianni Bini® heels. As word spread, demand grew rapidly across the country. Department stores and boutiques were soon clamoring to carry our shoes, which were flying off shelves almost as fast as we could restock them.
Bolstered by this early success, we expanded into new categories like handbags, jewelry, dresses and casual footwear. Our team also worked closely with retail partners to test and refine new styles based on customer feedback. This iterative, data-driven approach allowed us to stay at the leading edge of fashion trends.
Over the years, Gianni Bini® has grown into one of the largest fashion brands in the “accessible luxury” market. Our heels, sandals and boots are now sold through thousands of retail locations across the United States and beyond. While our product selection has grown, our commitment to delivering the perfect balance of style, comfort and value has remained constant. This winning formula continues to set us apart in a crowded market.
Our Design Philosophy
The Gianni Bini® design team travels the globe in search of inspiration for new collections. From the sun-drenched coasts of the Mediterranean to the bustling fashion houses of Milan, we scour catwalks, trade shows and city streets for hints of the next big trend.
However, our design process is about more than simply identifying trends. Our team carefully curates and transforms these inspirations into wearable styles that express the true Gianni Bini® aesthetic – modern and feminine, with a subtle European flair. We also infuse touches of our flagship “New York City girl” look into each new collection.
Comfort is another key element that sets Gianni Bini® apart. Our shoes and sandals aren’t just beautiful; they are designed to feel as good as they look. We use soft leather linings, padded insoles and flexible sole constructions that provide all-day wearability. Our heels are carefully engineered to eliminate pinch points and pressure. And of course, we obsess over the all-important fit – selecting last shapes and designs that hug your foot just right.
Value is the final pillar of our products. Thanks to our scale and strong retail partnerships, we are able to use top-quality materials while keeping prices accessible for our fashion-forward customer base. When you buy Gianni Bini®, you know you are getting an incredible deal.
Our Commitment to Customers
The customer is at the heart of everything we do at Gianni Bini®. Our goal is to make the shopping experience easy and enjoyable, both online and in-store. Here are just a few of the ways we make shopping with us special:
- Knowledgeable Associates: Our retail partners are trained to provide expert style advice and product recommendations so you can find your perfect pair.
- Free Shipping & Returns: Enjoy free shipping and returns on all online orders. Try before you buy with zero hassle.
- Bonus Loyalty Perks: Sign up for our email list to receive exclusive discounts and early access to new arrivals. VIP shoppers get the first look at new collections.
- Product Reviews: Read ratings and reviews from fellow Gianni Bini® fans to help guide your purchasing decisions. We also listen closely to this feedback to improve designs.
- Easy Exchanges: shoes and clothing that don’t fit just right? Swap them out for a different size or style at no additional cost.
- Personal Styling: Book a private virtual or in-store styling session with one of our fashion experts. We’ll help you curate head-to-toe looks that express your unique style.
Our Core Values
Gianni Bini® was founded on principles of quality, accessibility and style. We live these values every day through our actions as a brand and company.
Quality
We use premium leathers, fabrics and components so our products stand up to everyday wear and tear while retaining their beautiful aesthetics. Our exacting standards ensure consistently flawless construction across our entire product line. When you buy Gianni Bini®, you are making an investment in long-lasting quality and comfort.
Accessibility
The latest fashion trends should be attainable for all women, not just those with designer budgets. We pride ourselves on making coveted looks from the runways of New York, Milan and Paris accessible to our broad customer base. Our prices reflect our efficient, vertically integrated business model, not inflated brand hype.
Style
Confident, chic style that seamlessly transitions from work to weekend – that’s the Gianni Bini® way. Our designers constantly push boundaries to create fashion-forward yet wearable styles women love. We also embrace diversity, striving to provide shoe and apparel options flattering for all bodies and personal styles.
Our Commitment to Ethical and Sustainable Manufacturing
While low prices and speedy delivery are important to customers, we know they aren’t what matters most. Consumers expect brands like ours to provide great products in a way that takes care of our planet and people.
That’s why Gianni Bini® is committed to ethical, sustainable manufacturing practices, including:
- Worker Safety: All our factories comply with local safety standards and are frequently audited by our staff. We partner only with facilities that demonstrate a commitment to their employees’ health and wellbeing.
- No Child/Forced Labor: Absolutely no child or forced labor is tolerated within our supply chain. We closely monitor factories and require compliance certifications.
- Environmentally Responsible: We utilize processes that minimize water consumption and waste in production. Our materials are sourced from vendors with recognized green certifications whenever possible.
- Animal Welfare: Leather and other animal products are always sourced from ethical suppliers outside the livestock food chain. We do not use real fur.
- Giving Back: A portion of each sale goes to support charitable initiatives empowering disadvantaged women and girls around the globe.
While we are proud of the progress we have made, we recognize there is always room for improvement. We regularly evaluate our supply chain against the newest research on safety, sustainability and ethics. When issues arise, we work swiftly to address them and raise standards across our industry.
The Gianni Bini® Experience In-Store and Online
Our retail partners provide a premier shopping experience befitting the Gianni Bini® brand. Step into one of our branded shop-in-shops or browse online and enjoy an atmosphere of refined, effortless style.
Friendly, knowledgeable associates are available to provide styling suggestions and advise you on proper fit. You’ll also find premium amenities enhancing the Gianni Bini® experience, including:
Complimentary Styling Services
Book a private session in-store or online for customized head-to-toe styling. Let our fashion experts help curate looks from our latest collections that express your personal style. Feel confident for any occasion, whether it’s a first date, job interview or girls’ night out.
Free Alterations
From basic hemming to complex changes, our in-house alterations specialists can adjust new Gianni Bini® apparel and footwear to fit your body flawlessly. Alteration services are complimentary on full-price products with your original receipt.
First Access to New Arrivals
As a Gianni Bini® VIP member, you’ll be among the first to preview and purchase selections from our newest collections. Sign up online or in-store to receive exclusive early access and discounts.
Free 2-Day Shipping & Returns
Shop our latest styles from the comfort of home and get free 2-day shipping on all online orders. Not fully satisfied? Returns are always complimentary as well.
Our growing list of retail partners allows even more women to experience the quality, value and style synonymous with the Gianni Bini® brand. Visit our store locator to find a location near you. New partnerships are added frequently as we expand our reach.
Of course, our website Gianni-Bini.com is your online destination for all things Gianni Bini®. Shop 24/7 from your desktop, phone or tablet and enjoy free shipping and returns.
Join the Gianni Bini® Family
In addition to our passionate team, the Gianni Bini® family encompasses thousands of loyal customers who love our brand. Join the family by following us on social media for style tips, new product alerts and exclusive promotions. Engage with fellow “Binis” to get fit advice, styling inspiration or simply rave about your latest purchase!
As Gianni Bini® continues to grow, our founding principles remain unchanged. We’ll always focus on delivering the trifecta of quality, value and fashion that has defined our brand since day one. On behalf of our entire team, we thank you for being part of the Gianni Bini® family. We can’t wait to see where the next 25 years takes us!